WINE STRATEGY

Practical strategy for wine ecommerce, email marketing, SEO, social media, software tools, and customer experience.

WHAT I CAN HELP WITH

I’m available for practical conversations around wine ecommerce, email marketing, SEO, social media, customer experience, and the software tools that support DTC wine businesses.

  • Wine Ecommerce

  • Offer strategy, merchandising, conversion, retention, and customer journey.

  • Email Marketing

  • Campaign planning, segmentation, lifecycle flows, subject lines, and promotional calendars.

  • SEO + Content

  • Landing pages, comparison content, blog strategy, site structure, and search intent.

  • Social Media

  • Manageable content planning, brand voice, campaign support, and platform focus.

  • Wine Software

  • VinesOS, Commerce7, Shopify, ShipStation, Klaviyo, POS/ecomm workflows, and fulfillment tools.

  • Customer Experience

  • Support workflows, shipping communication, FAQs, post-purchase experience, and customer trust.

ABOUT ME

I work at the intersection of wine, ecommerce, merchandising, and customer experience. My background includes DTC wine strategy, offer planning, email merchandising, ecommerce QA, support operations, performance analysis, and cross-functional project coordination.I’m especially useful for small teams and growing wine businesses that need a practical second set of eyes on what they’re selling, how they’re presenting it, and where customers may be getting stuck.

LET’S TALK

Have a wine ecommerce, marketing, software, or customer experience question? Reach out and tell me what you’re working on.